Life making changes can be very stressful and those people experiencing them often need to muster every ounce of courage to overcome them. The decision to immigrate to Israel is one such change which, whilst being very rewarding, nevertheless requires elements of bravery and fortitude.
Any move even within the same town brings with it upheaval and feelings of concern and fear of the unknown. This feeling is even greater when talking about moving country facing changes in cultures, language and bureaucratic requirements.
It is with this in mind that Mizrahi Tefahot Bank has developed the "Welcome Home” campaign which offers new olim a helping hand that will guide them through the potentially challenging experience of banking in Israel.
There are very few things more personal and important to a person than his financial wealth and the need to feel comfortable in their relationship with their banker is paramount.
Mizrahi Tefahot Bank recognizes the importance that culture plays in ensuring this comfort and makes sure to match up new olim with relationship managers who not only fluently speak their language but have experienced the similar challenge of making aliyah years earlier.
As Head of the English desk in UMTB it is critical for me to provide all potential customers with a listening ear and to help them overcome the bureaucratic obstacles which are invariably placed in their way.
There are so many things that olim have to deal with on their arrival in Israel that it is a relief for them to have the opportunity to open an account before they leave and have everything set up prior to their arrival.
The ability to help people gives me a great feeling of satisfaction and often this interaction is prompted by my desire to help customers who are supporting Israel due to their ideological preferences and not necessarily for economic gain.
The competitive environment that we live in often encourages feelings of a rat race and therefore it is especially satisfying when you can take a step back and see the effect of helping customers deal with their challenging lives.
This is the often the basis for a long term fruitful relationship between the customer and the bank which will be of mutual benefit to all involved.